Conventional and Non Conventional Ways To Obtain Free Advertisng
http://pages.ivillage.com/qebbs/ebookconnection © Copyright 2004, Eugenia Bivines
Thes are a few Conventional and Non Conventional advertising methods worth mentioning One way is to write an article relative to your particular expertise and submit it to all the publications and media dealing in the dissemination of related information. In other words, become your own publicity and sales promotions writer. Get the word out; establish yourself as an expert in your field.
Another really good way is by becoming a guest on as many of the radio and television talk shows or interview type programs as possible. ie. Newsletter and Ezines, forums. Actually, this is much easier to bring about than most people realize.
Write a letter or email to the webmaster of these programs. Your initial contact should emphasize that your product or service would be of interest to the listeners or viewers of the program; perhaps even saving them time or money. Other ways of getting free or very inexpensive expo- sure include the posting of advertising circulars on all the free bulletin boards in your area, especially the coin operated laundries, grocery stores, and beauty and barber shops
Some of the more routine methods include having a pro- motional ad relative to your product or service printed on the front or back of your envelopes at the time you have them printed with your return address.
Many mail order publications just getting started offer unusually low rates to first-time advertisers; a free-of- charge insertion of your ad when you pay for an order to run three issues or more; or special seasonal ad space at greatly reduced rates.
If you send out or publish any kind of catalog or ad sheet, get in touch with all the other publishers and inquire about the possibilities of exchange advertising. They run your ad in their publication in exchange for your running an ad for them of comparable size in yours.
Here I have listed some offline promotion stratagies to advertise in newspapers, magazines, radio, tv etc. Gebbie Press - gebbieinc.com NewsDirectory Newspapers - www.ecola.com/news/press Newspapers Online - newspapers.com Commericial Magazine Publishers - www.writelinks.com/ resouces/pub/Pubs- mags.htm
Finally, there's nothing in the world that beats the low cost and tremendous exposure you get when you ad- vertise a free offer. Simply run an ad offering a free report of interest to most people - a simple one-page report with a "tag-line".
This is the trick; is to convert all of the responses you receive from your advertising, or a large per- centage of them, into sales. This is done via the "tag-line," which issues an invitation to the reader to send for more information.
It's just a matter of unleashing your imagination.Do that, and you have a powerful force working for you that can help you reach your goals.
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